Data and AI Trends 2024
Trend3
2 minute read
AI innovation will hinge on strong data governance.
66% of organizations have at least half of their data dark, posing significant risk.
Why should you care?
1
As they adopt new technologies, many organizations are discovering new vulnerabilities and weaknesses.
2
This is especially true when it comes to the quality of their data.
3
Organizations will be prioritizing data accuracy, data quality, and data trust throughout 2024.
Fewer than half of respondents (44%) are fully confident in their organization’s data quality.
Google Cloud Customer Intelligence Trends Research Survey, 2024
On the plus side, many organizations are already taking the following steps to ensure data accuracy, data quality, and data trust:
- Building a data driven culture.
- Centralizing data governance oversight.
- Building centralized policy management, monitoring, and auditing.
Still, there’s a long way to go...
69% of employees had bypassed their organization’s cybersecurity guidance in the past 12 months.
Gartner Predicts Nearly Half of Cybersecurity Leaders Will Change Jobs by 2025, 2023.
“Harnessing generative AI responsibly can't just be an IT concern. 2024 demands a shift where data governance becomes a shared responsibility. Legal, regulatory, and business teams need a seat at the table to ensure these models are used ethically and transparently, with gen AI even being classified as a new risk item to be managed.”
“Harnessing generative AI responsibly can't just be an IT concern. 2024 demands a shift where data governance becomes a shared responsibility. Legal, regulatory, and business teams need a seat at the table to ensure these models are used ethically and transparently, with gen AI even being classified as a new risk item to be managed.”
“2024 is a watershed moment for generative AI. Organizations that fail to manage the risks throughout the AI development lifecycle will be left behind. Those who proactively establish strong AI governance practices are the ones who will unlock the true potential of this technology.”
“2024 is a watershed moment for generative AI. Organizations that fail to manage the risks throughout the AI development lifecycle will be left behind. Those who proactively establish strong AI governance practices are the ones who will unlock the true potential of this technology.”
Inside our one-of-a-kind approach.
Google Cloud helps organizations unify data and connect it with groundbreaking AI to unleash transformative insights and personalized experiences.
By harnessing the simplicity, scalability, security, and intelligence of Google's unified data and AI approach, businesses can unlock the full potential of their data in a single, streamlined solution.
Because Google Data Cloud consolidates workloads and manages the entire data life cycle, data teams are empowered to develop modern, data-driven applications using popular open-source engines and models.